Industry News
EXPO HIRE COLLECTS TRIFECTA OF AWARDS AT EASTER SHOW
Wednesday, 1 July 2009
By: Caroline Bligh of EXHIBITION HIRE
EXHIBITION HIRE / EXPO HIRE COLLECTS TRIFECTA OF AWARDS AT EASTER SHOW
Exhibition Hire / Expo Hire is celebrating its success at the recent 2009 Sydney Royal Easter Show, an event which saw the company walk away with a handful of awards for its innovative custom built stands for Woolworths, Super Coat and the Department of Primary Industries.
Exhibition Hire / Expo Hire took out 1st place in the sponsors stand category for its work on the Super Coat stand, 2nd place for its custom built Department of Primary Industries stand and 3rd place in Best Commercial Display for its Woolworths stand.
Located in the Woolworths Fresh Food Dome, the Woolworths stand was designed to showcase Woolworths’ fresh produce, while reflecting the company’s long term relationship with Australian farmers and suppliers.
The award-winning stand was recognised not only for its aesthetic qualities, but its exceptional functionality. Divided into three sections, the custom built structure featured vinyl flooring and included fully operational fridges and freezers similar to those used in Woolworths outlets.
“Working with industrial fridges that required intensive plumbing and careful installation was definitely a challenge, so it’s a testament to our team’s expertise that such a complex custom project was achieved and recognised with an award at Australia’s largest annual event,” said Jim Delahunty, CEO, Exhibition Hire / Expo Hire.
One of the stand’s most innovative and eye-catching features was the Woolworths logo, made entirely from fresh limes. The fruit display was inlaid into a raised floor, allowing show-goers to walk across the surface.
“The Sydney Royal Easter Show was an excellent platform for Exhibition Hire / Expo Hire to not only demonstrate the capabilities of its project managers and production staff, but also showcase our innovative and now, award-winning approach to stand design,” said Delahunty.
The 2009 Sydney Royal Easter Show, 9-22 April, attracted nearly 900,000 visitors, an increase of 100,000 from 2008, and approximately 400 commercial exhibitors.
If you wish to contact the author of this article, you can send an e-mail to cb@pinque.com.au or visit their web site at http://www.pinque.com.au